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Minus & CO

Minus & CO

Team info

Guido de Jong
Falke Boskaljon




The challenge

Currently, fashion ecommerce stores/brands face difficulties in calculating their CO2 emissions and integrating it within multiple aspects of the company in a way that it can also improve financially. Yet, the consumption of fashion through online channels is one of the most polluting things in the current century.

The solution

A service that helps companies estimate CO2 emissions using a large knowledge base and offer a compensation solution at their client side. Making it fast, cheap and reliable for E-commerce stores to calculate their CO2 emissions and react to it for change.


Making in-depth CO2 emissions insights accessible for fashion e-commerce stores in the EU to start an era of carbon neutral (fashion) consumption.

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