The challenge

Did you know shampoo and conditioner is about 80% water? What a waste of transport, energy, and space.

The solution

We want to develop shampoo and conditioner in powder form which the consumer can mix with water themselves to make liquid products at home.

Mission

This way we reduce the transportation of water and overall emissions, and it allows the consumer to use the same plastic bottle over and over. On average people use a shampoo bottle for 1 months, which leads to millions of plastics bottles wasted each year.