The challenge

Absence of sustainable healthy food products in the fitness sector, based on ingredients that are well-tolerated, healthy and not deceiving in their nutritional nature.

The solution

Gather an overview of current market offerings, fitting the nature of our mission. Then, facilitate the distribution of these products and/or empower them with advertising based on big data. If certain products that we deem crucial are not widely available, find a way to either produce them or guide producers along the way.

Mission

Promote healthy living, fitness and a sustainable way to approach a balanced life and healthy communities. Ingredients and product offerings should reflect the societal and human circumstances of the communities that they affect.