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SAROWA
The unsustainable fashion industry, particularly the unsustainable practices during the production of clothing and mass-production of generic “fast-fashion” clothes. To illustrate, a regular cotton shirt requires 2,800 liters of water in production. This alone shows the significant resource consumption and does not yet include negative externalities that arise such as environmental pollution in terms of CO2 emission, chemical pollution & waste, etc. More importantly, 12% of all resources/raw materials (fabrics) are lost during the production process. One reason for this is overshoot liquidation because producers opt for economies of scale, meaning they purchase more raw materials than necessarily required to benefit from lower purchasing prices. Furthermore, there is an upcoming desire to have unique pieces of clothing among generation Z (also generation Y). In other words, offering clothes that allow individuals to differentiate is a deep need of the generation of strong personalities.
Bottle Less
Did you know shampoo and conditioner is about 80% water? What a waste of transport, energy, and space.